Full-funnel ecommerce marketing for DTC brands, Shopify stores, and online retailers across the UK. We combine ecommerce SEO, Google Shopping, PPC, and Meta paid social into one strategy built around revenue — not vanity metrics.
Most ecommerce brands are running on disconnected channels — an SEO agency here, a Google Ads freelancer there, a Meta spend nobody really owns. The result is wasted budget, attribution gaps, and a ROAS that nobody can explain. As a specialist ecommerce marketing agency, we manage every channel as one interconnected system. Shopify SEO builds your organic floor. Google Shopping and PPC capture high-intent buyers. Paid social brings new customers in at the top of the funnel. And our conversion rate work ensures the site doesn’t lose what the ads work hard to win.
Talk to our ecommerce teamThe brands that scale are the ones that solve these problems systematically — not with a single channel, but with a joined-up strategy across SEO, paid, and conversion.
We don’t apply a generic playbook. Every channel we recommend is chosen because it works for ecommerce — and integrated with the others so nothing leaks.
Shopify SEO, WooCommerce SEO, category page optimisation, faceted navigation handling, schema markup, and content strategy that builds organic revenue month on month. A genuine ecommerce SEO agency, not a generalist.
SEO servicesProduct feed optimisation, Smart Shopping migration, Performance Max campaign structure, and bidding strategy that maximises ROAS across Google’s full inventory — from Shopping to YouTube to Display.
Google AdsMeta Advantage+ campaigns with structured creative testing matrices. We find winning ads fast and scale them before fatigue sets in — TikTok and Pinterest available for the right product categories.
Paid SocialBranded, non-branded, and competitor PPC campaigns that capture buyers at every stage. We run search, shopping, and retargeting together so no high-intent click falls through the gaps.
PPC servicesShopify store design, landing page optimisation, checkout flow improvements, and site speed — the conversion infrastructure that ensures your traffic actually buys. Includes Core Web Vitals and mobile experience.
Web DesignMonthly revenue-focused reporting across all channels — blended ROAS, organic traffic value, conversion rates, and revenue attribution. Clear dashboards so you always know exactly what your marketing spend is returning.
Ask us anythingEcommerce advertising requires deep platform expertise. We’re certified across every channel we run for your brand.
Real results from real ecommerce brands. No cherry-picked edge cases — this is the standard we hold ourselves to.
No 90-day onboarding theatre. We move fast — auditing, prioritising, and activating the channels with the most revenue impact first.
We audit your existing SEO health, ad account structure, product feed, site speed, and conversion funnel to identify exactly where revenue is being left on the table.
We build a prioritised roadmap — quick wins first, compounding plays second. Every recommendation is mapped to a revenue outcome, not a marketing deliverable.
Campaigns go live within two weeks of kick-off. SEO technical fixes and feed optimisation run in parallel so every channel is building momentum from day one.
Weekly optimisation cycles, monthly strategy reviews, and relentless testing. We never stop finding ways to reduce your CPA and increase your ROAS as your brand scales.
No sales spin. Straight answers about how ecommerce SEO, Google Shopping, and paid social actually work — and what to realistically expect.
Ask us anythingLet’s talk about your store. No pitch deck — just an honest conversation about what’s possible with the right ecommerce marketing strategy.
Book a free strategy callLondon
The UK’s most competitive market. We help London brands win on SEO, paid media, and web design — accountably.
Manchester
Northern UK’s fastest-growing digital economy. Data-driven campaigns for Manchester businesses in every sector.
Birmingham
The UK’s second city, with first-mover advantage still on offer. Full-service digital marketing for the West Midlands.
London’s ecommerce market is fiercely competitive, with DTC brands, marketplace sellers, and retail giants all competing for the same buyer attention. Synap Growth builds integrated ecommerce growth programmes — combining Google Shopping, Performance Max, Meta and TikTok paid social, and SEO — that deliver profitable revenue growth rather than traffic vanity metrics.
Our London ecommerce team manages Google Shopping and Performance Max campaigns with a focus on feed quality, audience segmentation, and ROAS targets that account for margin, not just revenue. London’s ecommerce CPCs are competitive, but well-structured Shopping campaigns consistently outperform broad keyword targeting on both cost per acquisition and return on ad spend.
Ecommerce growth on Meta and TikTok is driven by creative quality. Our London ecommerce creative team produces thumb-stopping video and static formats — then builds full-funnel campaigns combining cold audience acquisition with dynamic retargeting to convert browsers into buyers at scale.
Organic search is the most scalable and profitable long-term acquisition channel for London ecommerce brands. Our ecommerce SEO service covers technical architecture, category and product page optimisation, and content-led authority building that drives sustainable organic revenue growth — reducing reliance on paid channels over time.
Traffic is worthless if your website doesn’t convert it. Our ecommerce website optimisation team improves on-site conversion rates through CRO testing, page speed improvements, and checkout flow optimisation — delivering more revenue from your existing traffic without increasing ad spend.
Manchester is home to some of the UK’s most successful ecommerce brands — from fashion and beauty to home goods and sports equipment. The North West has a strong retail heritage and an increasingly sophisticated DTC ecommerce landscape. Synap Growth works with Manchester ecommerce brands at every growth stage, from first £100k revenue to multi-million pound scaling.
Our Manchester ecommerce PPC team manages Google Shopping, Search, and Bing Ads for North West online retailers. Manchester ecommerce businesses benefit from lower CPCs than London competitors in most categories — which means well-managed campaigns deliver exceptional returns. We focus on feed optimisation, smart bidding, and audience layering to maximise ROAS.
Manchester’s consumer audience is highly active on social media, and our social commerce campaigns for Manchester ecommerce brands build sustainable DTC revenue through Meta, Instagram, and TikTok. We combine audience research, creative production, and full-funnel campaign management to drive profitable customer acquisition.
Birmingham and the West Midlands has a strong ecommerce sector, particularly in fashion, home goods, and automotive accessories. Midlands ecommerce brands that invest in performance marketing now are building customer acquisition engines that compound over time — in a market where many competitors are still underinvested in digital.
Our Birmingham ecommerce performance marketing team integrates Google Shopping, Meta paid social, and SEO into a unified growth programme with shared attribution data — so you understand the true contribution of each investment and can make budget decisions based on revenue evidence.
Our Birmingham ecommerce web development team builds conversion-optimised Shopify, WooCommerce, and custom ecommerce sites designed around the Midlands buyer journey. Every site is structured for SEO, optimised for mobile conversion, and built with page speed as a non-negotiable requirement.