More policies.
Lower acquisition cost.
FCA-compliant performance marketing for insurance brokers, managing general agents, and specialist insurance businesses. We generate qualified enquiries that convert into policies.
What makes Insurance marketing different.
Price comparison site dominance
CompareTheMarket, GoCompare, and MoneySuperMarket dominate insurance search results. Specialist brokers and MGAs need to build direct channels for niches where aggregators don’t operate effectively.
FCA financial promotion compliance
All insurance advertising must comply with FCA financial promotion rules and be approved by an FCA authorised person where required. Claims must be accurate and not misleading.
Renewal competition
Customer retention is as important as acquisition in insurance. Digital marketing can support renewal campaigns — retargeting existing customers as renewal approaches to reduce lapse rates.
Specialist vs commercial lines segmentation
Personal lines, commercial lines, and specialist insurance each require completely different audience targeting and messaging strategies.
The services that move Insurance businesses.
We don’t apply a generic playbook. Every channel we recommend is chosen specifically because it works for Insurance businesses.
Insurance marketing questions.
Yes — we are experienced in FCA financial promotion requirements for insurance, including the specific rules around price claims, product statements, and the required regulatory disclosures.
Yes — this is the core challenge for specialist insurance brokers. We identify the niches and customer types where aggregators are weakest and build search campaigns specifically for those gaps.
We build retargeting campaigns that target existing policyholders as their renewal date approaches — maintaining visibility and reducing lapse rates at a fraction of the cost of acquiring new customers.
Yes — personal lines, commercial lines, professional indemnity, and specialist insurance are all within our practice. The targeting and messaging differ significantly.
Trade credit, professional indemnity, cyber liability, fleet, landlord, high-value home, and specialist vehicle insurance are areas where we have particular depth of experience.