Get cited in AI answers. We optimise your brand to be mentioned and referenced by ChatGPT, Gemini, Perplexity, and Copilot — before your competitors even know it’s possible. Looking for featured snippets and AI Overviews instead? See our AEO service.
When your buyers ask ChatGPT, Gemini, or Perplexity for a recommendation, the answer names a handful of brands — and the rest are invisible. Generative Engine Optimisation is how you become one of the named. We build the entity signals, authoritative citations, and machine-readable content that make AI systems mention your brand when it matters.
Start the conversationNo generalists, no account managers who relay messages. You get specialists who live inside your campaigns and own your numbers.
We test how your brand currently appears across ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot — identifying gaps and opportunities for every core service query.
Talk to usWe reformat and restructure your existing content so AI platforms can extract, cite, and attribute it — without changing your brand voice.
Talk to usWe build citations in the sources AI platforms trust most — authoritative publications, structured directories, and verified business profiles.
Talk to usAdvanced schema markup that helps AI models understand your services, location, expertise, and credibility — signalling you as the authoritative source.
Talk to usFeatured snippets, Google AI Overviews and People Also Ask are a separate discipline with its own keyword set. We run it as a dedicated service — see our AEO agency UK page.
Talk to usOngoing tracking of your citation frequency and prominence across all major AI platforms, with monthly reports showing progress and next steps.
Talk to usReal clients. Real numbers. We don’t publish case studies unless the results are worth talking about.
No sales spin. If we’re not the right fit for your budget or goals, we’ll tell you that too.
Ask us anythingSEO optimises your presence in traditional search results — the ten blue links. GEO optimises your presence in AI-generated answers from ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot. Both matter; GEO is the faster-growing channel.
Initial improvements in AI citation frequency typically appear within 6–10 weeks. Compounding results become clear at 3–6 months as your authority signals strengthen across AI platforms.
ChatGPT, Google AI Overviews, Perplexity, Bing Copilot, and Claude. We monitor your citation performance across all major platforms and prioritise based on where your audience is searching.
Yes. The two are complementary. Strong SEO foundations support GEO performance, but GEO requires additional work — structured data, authority citation building, and content reformatting specific to how AI platforms process information.
We recommend a 3-month initial commitment to allow AI platforms enough time to re-index and begin citing your content. After that, rolling monthly with 30 days' notice.
Let’s talk about what GEO can do for your UK business. No pitch deck — just an honest conversation about what’s possible.
Book a free strategy callLondon
The UK’s most competitive market. We help London brands win on SEO, paid media, and web design — accountably.
Manchester
Northern UK’s fastest-growing digital economy. Data-driven campaigns for Manchester businesses in every sector.
Birmingham
The UK’s second city, with first-mover advantage still on offer. Full-service digital marketing for the West Midlands.
Generative Engine Optimisation (GEO) is the practice of optimising your digital content and entity authority so that AI-powered tools — ChatGPT, Perplexity, Google AI Mode, Gemini, and their successors — include and recommend your brand in AI-generated responses. Birmingham businesses that invest in GEO now are building a distribution advantage in the emerging AI search landscape before their competitors understand it exists.
GEO builds on the same content authority foundations that traditional SEO requires — accurate, expert, well-sourced content that answers the questions your target audience asks. Our SEO practice integrates GEO optimisation into every organic content programme, ensuring the content we create for traditional search ranking also builds the entity signals and answer-optimisation that AI tools use when generating responses. This is not two separate investments — it is one unified content authority strategy.
Our GEO and AI search strategy service covers entity recognition building, structured content optimisation, citation authority development, and AI visibility monitoring. We track your brand’s appearance in AI-generated responses for target queries — measuring and improving AI citation share the same way traditional SEO tracks organic keyword rankings. This gives Birmingham businesses a measurable framework for AI search investment.
AI search behaviour varies by sector — B2B software buyers use AI differently from healthcare patients or property investors. Our industry-specific GEO knowledge ensures your AI search optimisation programme is built around the actual AI-powered search behaviour of your specific buyer audience — optimising for the questions they actually ask AI tools, not generic category queries.
Our case studies include GEO programme outcomes for technology, professional services, and SaaS businesses where AI search visibility has become a measurable component of organic traffic growth. As AI search share increases, GEO results will become a central part of how we report on digital marketing performance for all sectors — not just technology-forward categories.
Our GEO practice serves businesses across the UK — not just Birmingham. London and Manchester businesses in competitive categories face the same AI search disruption and benefit from the same GEO investment. As AI Mode becomes a larger share of Google’s search results across all regions, GEO becomes a nationally important digital marketing discipline.
London businesses in SaaS, professional services, finance, and healthcare are already seeing AI-generated answers appear above their organic rankings for key queries. Our London GEO service builds the content authority and entity signals that maintain and improve brand visibility as AI search captures a growing share of London’s commercial search volume.
Manchester businesses in technology, professional services, and B2B sectors are increasingly finding that AI tools answer the category questions their target buyers ask before they ever reach a traditional search results page. Our Manchester GEO service builds the AI search visibility that ensures your brand is part of the conversation when buyers research your category.
If you’re a Birmingham, London, or Manchester business that wants to understand what GEO means for your specific category — and whether it’s the right investment right now — our team can provide a clear, evidence-based assessment of your AI search visibility and the opportunity that a GEO programme represents.
Contact us for a free Generative Engine Optimisation assessment for your business. We’ll analyse your brand’s current AI search visibility, identify the category questions where you should be cited but aren’t, and provide a clear plan for building AI search authority in your sector. Book your free GEO assessment.