Marketing for restaurants, cafes, food brands, and delivery businesses across the UK. We drive footfall, direct orders, and brand awareness that reduces dependency on Deliveroo and Just Eat.
Deliveroo and Just Eat take 25–35% commission on every order. Building direct ordering channels through Google Ads and owned marketing is the highest-ROI investment for food businesses.
Every restaurant competes in a hyper-local radius. Local SEO and Google Ads with tight geographic targeting are essential — broad campaigns waste budget on postcodes that won’t drive to you.
Food marketing lives and dies on imagery and video. Without consistent, high-quality visual content feeding your social channels, paid social campaigns have nothing to amplify.
Restaurant demand peaks around Christmas, Valentine’s, and Mother’s Day. Your campaigns need to be built weeks in advance and activated precisely at the right moment.
We don’t apply a generic playbook. Every channel we recommend is chosen specifically because it works for Food & Restaurants businesses.
Google Maps and local search domination for every cuisine type and neighbourhood search your potential customers make.
Local restaurant search campaigns and Google reservation ads that capture hungry diners at the moment of decision.
Meta and TikTok food content campaigns that build appetite, drive reservations, and grow your direct ordering base.
Restaurant websites with integrated online booking and direct ordering — designed to convert visitors without routing them through commission-hungry platforms.
“We were paying Deliveroo nearly £8,000 a month in commissions. Synap built our direct ordering SEO and Google Ads strategy — within four months, direct orders had quadrupled and our Deliveroo dependency had halved.”Read full case study
No sales spin. If we’re not the right fit for your budget or goals, we’ll tell you that too.
Ask us anythingLet’s talk about your Food & Restaurants marketing. No pitch deck — just an honest conversation about what’s possible.
Book a free strategy callLondon
The UK’s most competitive market. We help London brands win on SEO, paid media, and web design — accountably.
Manchester
Northern UK’s fastest-growing digital economy. Data-driven campaigns for Manchester businesses in every sector.
Birmingham
The UK’s second city, with first-mover advantage still on offer. Full-service digital marketing for the West Midlands.
London’s restaurant and food sector is one of the most competitive in the world — with tens of thousands of dining venues competing for a customer base that makes dining decisions in real time using Google Maps, Deliveroo, and Instagram. Digital marketing for London restaurants, cafes, and food businesses is the difference between thriving and barely surviving — particularly for independent businesses competing against well-funded chains.
The majority of London dining decisions start with a Google search. Our restaurant local SEO service builds Google Business Profile authority, manages review strategy across Google, TripAdvisor, and OpenTable, and creates cuisine and neighbourhood-specific pages that rank for the near-me searches your potential diners are making right now — delivering footfall that doesn’t cost a percentage of every cover.
Google Ads for London restaurants and food businesses captures diners at the point of decision. Our restaurant PPC service builds campaigns around occasion searches (“romantic restaurant London,” “birthday dinner East London”) and near-me queries that have high booking intent — driving reservations directly through your own booking platform rather than paying third-party commission.
Food and restaurant content performs exceptionally on Instagram and TikTok. Our London restaurant social media team produces content that showcases your food, atmosphere, and story — and uses paid distribution to reach London’s dining-enthusiast audience in the specific geography your restaurant serves, driving both awareness and direct reservation bookings.
Manchester’s restaurant scene has exploded in recent years — from Michelin-starred restaurants to street food vendors and independent cafes that have made the city one of the UK’s most exciting dining destinations. Competing in this environment requires a consistent digital presence that keeps your restaurant visible, bookable, and desirable to Manchester diners.
Our Manchester restaurant marketing service combines Google Ads and local SEO to drive reservations for restaurants across the city. Manchester dining searches have strong commercial intent and reasonable CPCs — well-targeted campaigns drive direct bookings and reduce dependence on reservation platforms that take commission on every cover.
Manchester restaurant map pack visibility is the single highest-converting organic acquisition channel for local dining businesses. Our Manchester restaurant local SEO builds Google Business Profile authority, manages review velocity and sentiment, and creates cuisine and neighbourhood landing pages that rank for the dining searches Manchester customers make every day.
Birmingham’s food scene has earned national recognition — from its Michelin-starred restaurants to the Balti Triangle and diverse independent dining landscape. Restaurant and food businesses in Birmingham investing in digital marketing are building direct customer relationships and booking channels that don’t depend on expensive third-party platforms.
Our Birmingham restaurant marketing team builds paid social, PPC, and local SEO programmes that generate reservations and footfall for restaurants across the West Midlands. Every campaign is built around direct booking conversion — helping Birmingham restaurants build profitable relationships with diners without paying platform commissions on every seat.
Birmingham’s vibrant dining scene is highly photographable and social-media-native. Our Birmingham restaurant social media service builds Instagram and TikTok presence for restaurants and food businesses — combining organic content strategy with paid promotion to reach Birmingham’s dining community and drive direct reservations.