More covers.
More orders.
Marketing for restaurants, cafes, food brands, and delivery businesses across the UK. We drive footfall, direct orders, and brand awareness that reduces dependency on Deliveroo and Just Eat.
What makes Food & Restaurants marketing different.
Delivery platform dependency
Deliveroo and Just Eat take 25–35% commission on every order. Building direct ordering channels through Google Ads and owned marketing is the highest-ROI investment for food businesses.
Highly local competition
Every restaurant competes in a hyper-local radius. Local SEO and Google Ads with tight geographic targeting are essential — broad campaigns waste budget on postcodes that won’t drive to you.
Visual content requirements
Food marketing lives and dies on imagery and video. Without consistent, high-quality visual content feeding your social channels, paid social campaigns have nothing to amplify.
Seasonal menu and event marketing
Restaurant demand peaks around Christmas, Valentine’s, and Mother’s Day. Your campaigns need to be built weeks in advance and activated precisely at the right moment.
The services that move Food & Restaurants businesses.
We don’t apply a generic playbook. Every channel we recommend is chosen specifically because it works for Food & Restaurants businesses.
Food & Restaurants marketing questions.
Yes — this is one of the most common goals for our restaurant clients. We build SEO and paid search strategies that drive direct ordering and reduce the commission drain from delivery platforms.
We build campaign calendars for Christmas, Valentine’s, Mother’s Day, and other key trading events — with campaigns activating 4–6 weeks before each event to capture advance bookings.
Yes — DTC food delivery businesses (meal kits, specialist food products) are a growing part of our food practice, requiring a different acquisition strategy from physical restaurants.
Extremely — GBP is the primary local discovery mechanism for restaurants. Menu integration, photo optimisation, review management, and weekly posts all directly impact how often you appear in local search.
Yes — multi-location restaurant groups require a coordinated local SEO and paid search strategy across every location, managed from a central level.