FCA-compliant performance marketing for IFAs, mortgage brokers, lenders, fintech startups, and insurance businesses. We understand financial services regulation and we deliver qualified leads that convert.
All financial promotions must be clear, fair, and not misleading. Specific approval requirements apply to regulated activities. We have extensive experience building compliant financial marketing campaigns.
Mortgage, insurance, and investment keywords are among the most expensive in Google Ads. Precise keyword targeting and relentless negative keyword management are essential.
Financial decisions — mortgages, pensions, investments — involve weeks or months of research. Nurture strategies across multiple touchpoints are essential to capture leads at every stage.
First-time buyers vs remortgagers vs buy-to-let investors vs HNW clients all need completely different messaging and creative. Segmentation is everything in financial marketing.
We don’t apply a generic playbook. Every channel we recommend is chosen specifically because it works for Finance & Fintech businesses.
Compliant financial search campaigns with meticulous keyword management and FCA-approved landing pages purpose-built for lead generation.
Authoritative financial content that ranks for commercial queries and builds the trust signals that convert research into regulated enquiries.
For B2B financial services, LinkedIn targeting by company size, seniority, and industry is unmatched. Essential for corporate finance and fintech growth.
Full-funnel lead generation across Google and paid social, with rigorous lead quality scoring to ensure your team only speaks to qualified prospects.
“Synap understood the FCA compliance requirements without us having to explain them. Every ad, every landing page, every claim was compliant from day one — and our cost per qualified lead dropped by nearly three quarters.”Read full case study
No sales spin. If we’re not the right fit for your budget or goals, we’ll tell you that too.
Ask us anythingLet’s talk about your Finance & Fintech marketing. No pitch deck — just an honest conversation about what’s possible.
Book a free strategy callLondon
The UK’s most competitive market. We help London brands win on SEO, paid media, and web design — accountably.
Manchester
Northern UK’s fastest-growing digital economy. Data-driven campaigns for Manchester businesses in every sector.
Birmingham
The UK’s second city, with first-mover advantage still on offer. Full-service digital marketing for the West Midlands.
Financial services marketing in London is governed by FCA regulations that limit ad copy claims, require clear risk warnings, and restrict certain audience targeting on social platforms. Synap Growth’s finance marketing team understands these constraints and builds FCA-compliant digital marketing programmes that still generate exceptional results — from lead generation for IFAs and mortgage brokers to demand generation for fintech products.
FCA-compliant Google Ads for financial services requires careful navigation of ad content policies, risk disclaimer requirements, and Google’s financial products certification. Our London financial services PPC team holds relevant certifications, builds compliant ad copy and landing pages, and manages campaigns that generate qualified leads for mortgage brokers, IFAs, insurance providers, and investment platforms.
Finance is a YMYL category subject to Google’s highest E-E-A-T standards. Ranking for competitive financial terms in London requires authoritative content backed by verified expertise, strong domain authority, and rigorous technical foundations. Our London finance SEO service builds compliant, authoritative content programmes that generate sustainable organic lead flow.
Fintech products targeting London’s digitally sophisticated consumer and business audiences benefit from paid social on Meta and LinkedIn. Our fintech social media team builds FCA-compliant ad content that cuts through the noise — combining clear product messaging, social proof, and audience targeting to generate app installs, sign-ups, and qualified B2B pipeline.
AI-powered search is increasingly used to answer financial questions. Our GEO service for financial businesses builds the content authority and citation signals that position London financial brands as trusted sources in AI-generated responses — within FCA compliance boundaries and subject to appropriate risk disclosures.
Manchester has a significant and growing financial services sector, spanning IFAs, mortgage brokers, insurance intermediaries, accountancy firms, and fintech businesses. Digital marketing for Manchester financial businesses has historically been underinvested relative to London — creating significant organic and paid search opportunity for firms that invest now.
Our Manchester finance PPC team manages FCA-compliant Google Ads for mortgage brokers, IFAs, insurance intermediaries, and fintech businesses across the North West. Manchester financial services CPCs are significantly lower than London equivalents, meaning well-structured campaigns deliver exceptional cost per qualified lead for compliant financial products.
Manchester IFAs, mortgage brokers, and accountancy firms benefit significantly from local search visibility. Searches for “mortgage broker Manchester” or “IFA Salford” carry high commercial intent. Our Manchester financial local SEO builds map pack and organic visibility for these high-value local search terms.
Birmingham’s financial services sector includes a significant number of IFAs, mortgage brokers, insurance intermediaries, and accountancy practices serving the West Midlands market. Fintech is also growing in the city, with B2B financial technology businesses serving the broader business community. Synap Growth builds compliant, high-performing digital marketing programmes for Birmingham financial businesses.
Our Birmingham financial marketing service delivers FCA-compliant paid search, paid social, and local SEO for financial businesses across the West Midlands. We combine compliance expertise with commercial performance — generating qualified leads while staying within the regulatory boundaries that govern financial services advertising in the UK.
Financial services websites need to balance regulatory compliance with conversion performance. Our Birmingham finance web design team builds credibility-focused, compliant websites for IFAs, mortgage brokers, and fintech businesses that build trust, demonstrate expertise, and convert visitors into qualified enquiries efficiently.