Luminary Aesthetics had strong results but almost no online visibility. Their Meta ads using before/after imagery repeatedly violated advertising policies. Monthly bookings had stagnated for six months.
We rebuilt Meta creative around aspirational lifestyle imagery and testimonials, eliminating policy violations. A TikTok strategy featuring treatment education and staff expertise content was developed. Local SEO optimised their GBP and local citations.
“Synap overhauled our Meta creative, got us on TikTok, and built our local SEO presence — within three months we had a two-week waiting list.”
— Dr. Sofia Laurent, Clinical Director, Luminary AestheticsLet’s talk about what’s possible for your business.
Book a free strategy callLondon
The UK’s most competitive market. We help London brands win on SEO, paid media, and web design — accountably.
Manchester
Northern UK’s fastest-growing digital economy. Data-driven campaigns for Manchester businesses in every sector.
Birmingham
The UK’s second city, with first-mover advantage still on offer. Full-service digital marketing for the West Midlands.
The Luminary Aesthetics case study shows what integrated digital marketing can deliver for a premium aesthetics clinic in a highly competitive London market. Aesthetics marketing requires ASA-compliant ad creative, visual-first content strategy, strong local SEO, and conversion-optimised landing pages for each treatment type. Our London aesthetics marketing programme addresses all of these requirements simultaneously.
Visual treatment showcase content, before/after campaigns, and practitioner authority content are the building blocks of an effective London aesthetics social media programme. Our aesthetics social media team produces ASA-compliant creative and builds full-funnel Meta and Instagram campaigns that reach London’s aesthetics-interested audience and convert them into treatment enquiries and bookings.
London aesthetics clients search locally: “botox clinic Mayfair,” “fillers North London,” “skin clinic Chelsea.” Our London aesthetics local SEO service builds map pack visibility, review management, and treatment-specific local pages that capture these high-intent searchers and convert them into clinic consultations.
Luminary Aesthetics is one of a number of aesthetics and beauty clients we’ve built digital growth programmes for. Our aesthetics sector page details the full range of digital marketing services available for London clinics — from new clinic launches to established practices scaling beyond their current client acquisition channels.
The integrated aesthetics marketing approach that delivered results for Luminary Aesthetics in London applies equally to clinics in Manchester and Birmingham — two markets with strong and growing demand for non-surgical aesthetic treatments. Both markets offer lower paid search CPCs and lower organic competition than London, meaning well-executed campaigns often deliver superior cost-per-booking ratios.
Manchester aesthetics clinics benefit from our Manchester PPC service, which delivers compliant treatment-specific Google Ads campaigns with dedicated landing pages and booking conversion tracking. Manchester aesthetics search volumes are strong and growing, and CPCs are significantly lower than London — making paid search a highly cost-effective patient acquisition channel for well-managed clinics.
Birmingham’s aesthetics market is growing rapidly, and our Birmingham aesthetics marketing service builds the social media, PPC, and local SEO programmes that drive treatment enquiries for West Midlands clinics. The same approach that built Luminary Aesthetics’ digital presence in London can be deployed in Birmingham’s lower-competition market for strong returns.
Whether you’re an established aesthetics clinic looking to scale, a new practice building its first digital presence, or a multi-site operator wanting a consistent national strategy, Synap Growth has the sector expertise to help. Our aesthetics marketing team understands the compliance requirements, the visual-first content needs, and the local search dynamics that drive treatment bookings.
Contact our team to arrange a free digital marketing audit for your aesthetics clinic. We’ll review your current paid social campaigns, Google Business Profile, local SEO position, and website conversion performance — and provide a clear action plan for increasing treatment bookings across all digital channels. Book your audit here.