Win the answer boxes. Featured snippets, Google AI Overviews, and People Also Ask now take the clicks that used to go to position one — we optimise UK brands to own them. Looking for brand mentions in ChatGPT instead? See our GEO service.
Featured snippets, Google AI Overviews, and People Also Ask sit above every classic ranking — and they absorb the majority of clicks on question-led searches. Answer Engine Optimisation is the discipline of winning those placements: mapping the questions your UK buyers ask, structuring content so Google can lift it into the answer box, and marking it up so machines understand exactly what it answers.
Start the conversationNo generalists, no account managers who relay messages. You get specialists who live inside your campaigns and own your numbers.
We map where you appear today across featured snippets, AI Overviews, and People Also Ask for your money keywords — and exactly which answer boxes competitors own that you should.
Talk to usWe mine People Also Ask, autocomplete, and your own search data to build the definitive list of questions UK buyers ask before choosing you — each one an answer placement to win.
Talk to usDirect 40–60 word answers, comparison tables, step lists, and Q&A blocks — content engineered in the exact formats Google lifts into snippets and AI Overviews.
Talk to usFAQPage, HowTo, and Speakable schema implemented across your key pages so answer engines can parse, trust, and surface your content.
Talk to usSystematic campaigns to win — and defend — the snippets on your highest-value queries, with the on-page structure changes that flip existing rankings into answer boxes.
Talk to usMonthly reporting on snippet share, AI Overview presence, and People Also Ask coverage across your target question set — so you can see exactly which answers you own.
Talk to usReal clients. Real numbers. We don’t publish case studies unless the results are worth talking about.
No sales spin. If we’re not the right fit for your budget or goals, we’ll tell you that too.
Ask us anythingAEO is the practice of structuring your content to win answer placements — featured snippets, Google AI Overviews, and People Also Ask boxes — for the questions your customers search. It targets the answer surfaces that sit above classic rankings and absorb most of the clicks.
SEO earns rankings in the classic results list. GEO earns brand mentions inside AI assistants like ChatGPT and Perplexity. AEO wins the answer boxes on Google itself — snippets, AI Overviews, and People Also Ask. Each has its own keyword set and tactics; we run them as separate services that reinforce each other.
If you already rank on page one for a query, snippet-focused restructuring can win the answer box within weeks. For new questions, expect 2–4 months as the underlying page earns its ranking first. We prioritise queries where you have existing equity for the fastest wins.
Yes — increasingly so. On question-led searches, the answer box takes the majority of visibility even from the #1 ranking. AEO converts the rankings your SEO already earns into the placements that actually get seen and clicked.
We ask for an initial 3-month commitment to give the work time to compound. After that, it’s rolling monthly with 30 days’ notice. No lock-in, no hidden exit fees.
Let’s talk about what AEO can do for your UK business. No pitch deck — just an honest conversation about what’s possible.
Book a free strategy callLondon
The UK’s most competitive market. We help London brands win on SEO, paid media, and web design — accountably.
Manchester
Northern UK’s fastest-growing digital economy. Data-driven campaigns for Manchester businesses in every sector.
Birmingham
The UK’s second city, with first-mover advantage still on offer. Full-service digital marketing for the West Midlands.
Our AEO practice helps UK businesses win the answer surfaces that now sit above classic rankings — featured snippets, Google AI Overviews, and People Also Ask — across London, Manchester, and Birmingham.
Featured snippets absorb the majority of clicks on question-led searches. We identify the snippets your buyers see, restructure your content into the direct-answer formats Google lifts into position zero, and defend the placements you win. For UK businesses already ranking on page one, snippet optimisation is the fastest visibility gain available — it converts existing rankings into the answer box itself. Our SEO practice feeds this work: strong rankings are the raw material AEO turns into owned answers.
Google’s AI Overviews compose answers from sources it trusts — and UK businesses that structure their content for extraction are the ones cited. We implement the FAQ and HowTo schema, question-mapped content architecture, and authority signals that put your brand inside the Overview rather than beneath it. This is a distinct discipline from GEO, which earns brand mentions inside AI assistants like ChatGPT — we run both as separate, complementary programmes with separate keyword sets.
Every People Also Ask box is a named question your buyers are asking — and a placement you can win. We mine PAA, autocomplete, and your own search data to build a question map for your category, then create the concise, structured answers that earn those placements across London, Manchester, Birmingham, and UK-wide searches. Combined with local SEO, question coverage puts your brand in front of UK buyers at every stage of research.