TechPath Academy relied almost entirely on paid acquisition. Organic search drove less than 8% of enrolments. Their website had thin course pages, no blog, poor technical SEO, and zero backlinks from relevant industry sources.
We conducted a full technical SEO audit fixing 340 crawl errors, implemented course schema markup, improved PageSpeed from 34 to 91, and built a content strategy around career-outcome searches. A digital PR campaign secured 14 links from tech education publications.
“We had brilliant courses but no real marketing strategy. Synap built our acquisition engine from scratch and we hit our annual enrolment target in five months.”
— Emma Walsh, Head of Growth, TechPath AcademyLet’s talk about what’s possible for your business.
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The TechPath Academy case study demonstrates how a London education or training provider can build a consistent student enrolment pipeline through digital marketing. Education marketing requires a multi-stage funnel approach — building awareness with top-of-funnel content, nurturing consideration with course-specific information, and converting with strong outcome evidence and a frictionless enrolment process. Synap Growth builds exactly this type of end-to-end student acquisition programme.
Google Ads for London education and training providers captures prospective students at the moment of course research and enrolment intent. Our London education PPC service builds campaign structures around specific courses, qualifications, and outcomes — with dedicated landing pages, conversion tracking, and retargeting campaigns that recover prospective students who visited but didn’t apply.
Student and parent social media is an essential prospecting channel for London education providers. Our London education social media team builds Facebook, Instagram, and LinkedIn campaigns that combine course outcome evidence, student testimonials, and career progression content with precise demographic targeting to reach prospective students at the awareness and consideration stages of their course decision.
TechPath Academy is one example from our broader education digital marketing practice. We work with private schools, training providers, professional qualification bodies, language schools, and online course creators across London — building digital programmes that generate consistent enrolment enquiries at a measurable cost per student acquisition.
The student acquisition marketing approach demonstrated in the TechPath Academy case study applies directly to education and training providers in Manchester and Birmingham. Both cities have large populations of prospective learners and lower digital competition than London — creating significant opportunity for education providers that invest in search and social acquisition now.
Manchester’s education and training market is substantial — from professional qualifications and technical training to private tuition and online learning. Our Manchester education marketing service builds PPC, social media, and local SEO programmes that generate consistent enrolment enquiries for North West training providers and education businesses.
Birmingham’s large and diverse population creates strong demand for professional qualifications, vocational training, and skills development. Our Birmingham education marketing service builds the digital acquisition programmes that generate consistent enrolment enquiries for West Midlands training providers and education businesses.
If you run an education or training business and want to build a digital marketing programme that generates consistent, qualified enrolment enquiries at a predictable cost per student, Synap Growth has the education sector expertise to help.
Contact us for a free digital marketing audit of your education or training business. We’ll review your current PPC, social media, local SEO, and website conversion performance — and provide a clear plan for building an enrolment pipeline that grows your student numbers predictably. Book your audit.