Performance marketing for hotels, restaurants, bars, and hospitality venues across the UK. We drive direct bookings that keep commission in your pocket and data in your CRM.
Booking.com and Expedia take 15–25% commission on every booking they generate. Building direct booking channels through smart SEO and paid search is the most impactful investment a hotel can make.
Hospitality demand is intensely seasonal. Your marketing budget needs to flex — investing heavily ahead of peak periods and maintaining visibility during shoulder seasons.
Different guests book differently. Business travellers book last minute. Leisure guests plan weeks ahead. Your campaigns need to capture both audiences with appropriate lead times and offers.
TripAdvisor and Google reviews directly influence booking decisions. A reputation management strategy is as important as the advertising itself.
We don’t apply a generic playbook. Every channel we recommend is chosen specifically because it works for Hospitality & Hotels businesses.
Hotel and experience search campaigns that capture high-intent travellers and divert direct bookings away from OTAs at a fraction of the commission cost.
Destination content, local guides, and technical SEO that builds organic visibility for your hotel or venue — traffic that costs nothing per click.
Meta and Instagram campaigns that build awareness and aspiration for your property — then retarget visitors who browsed but didn’t book.
Google Business Profile optimisation, local citations, and review management to ensure you’re the most visible option when guests search in your area.
“We were almost entirely OTA-dependent when we came to Synap. Within six months, direct bookings had tripled and our average booking value had increased because we were reaching guests directly rather than through price-comparison platforms.”Read full case study
No sales spin. If we’re not the right fit for your budget or goals, we’ll tell you that too.
Ask us anythingLet’s talk about your Hospitality & Hotels marketing. No pitch deck — just an honest conversation about what’s possible.
Book a free strategy callLondon
The UK’s most competitive market. We help London brands win on SEO, paid media, and web design — accountably.
Manchester
Northern UK’s fastest-growing digital economy. Data-driven campaigns for Manchester businesses in every sector.
Birmingham
The UK’s second city, with first-mover advantage still on offer. Full-service digital marketing for the West Midlands.
London’s hospitality sector — hotels, restaurants, bars, private members clubs, and event venues — operates in one of the world’s most competitive visitor economy markets. Direct bookings are the holy grail: converting guests through your own digital channels rather than paying 15–25% commission to OTAs. Synap Growth builds hospitality digital marketing programmes that drive direct booking revenue and reduce OTA dependency.
Google Hotel Ads, Search campaigns, and Display retargeting are the primary paid channels for London hospitality direct booking growth. Our London hospitality PPC team manages Google Hotel Ads to compete on the metasearch results page, runs branded Search campaigns, and retargets website visitors who viewed rooms but didn’t complete a booking — typically recovering 15–25% of otherwise lost revenue.
Organic search for London hotels and restaurants targets both location-intent searches (“hotel near Tower Bridge”) and need-state searches (“best rooftop restaurants London”). Our London hospitality SEO service builds authoritative content that ranks for both — generating organic direct booking traffic that doesn’t carry OTA commission costs.
Visual hospitality content performs exceptionally on Instagram and TikTok, and paid distribution multiplies its reach. Our London hospitality social media team builds visually compelling Meta and Instagram campaigns that reach London’s hospitality-active audiences — from dining-out enthusiasts to corporate entertainment decision-makers.
Local search visibility is critical for London restaurants and bars competing for “near me” and neighbourhood-specific queries. Our London hospitality local SEO service optimises Google Business Profiles, manages review strategy across Google, TripAdvisor, and OpenTable, and builds map pack visibility that captures high-intent diners.
Manchester’s hospitality scene is thriving — from the restaurant-dense Northern Quarter and Spinningfields to the growing hotel market serving both leisure and corporate visitors. Direct booking programmes are becoming essential as OTA costs eat into margins. Synap Growth builds direct booking growth programmes for Manchester hotels, restaurants, and venues.
Our Manchester hospitality PPC service runs Google Hotel Ads and Search campaigns for hotels and restaurants across Greater Manchester. Manchester hospitality CPCs are significantly lower than London equivalents, and the opportunity to generate profitable direct bookings at a fraction of OTA commission is strong for well-positioned properties.
Manchester diners and hotel guests use Google Maps and local search constantly. Our Manchester hospitality local SEO service builds Google Business Profile authority, manages review velocity and sentiment, and creates area-specific pages that rank for high-converting local hospitality searches across Greater Manchester.
Birmingham’s hospitality sector is growing rapidly, driven by the city’s expanding visitor economy and a food and drink scene that has attracted national attention. Hotels and restaurants in Birmingham increasingly need sophisticated digital marketing to compete with national chains and to build direct booking relationships that reduce OTA dependence.
Our Birmingham hospitality marketing team builds paid search, social media, and local SEO programmes for hotels, restaurants, and event venues across the West Midlands. Every campaign is built around direct booking conversion — with tracking that attributes revenue to specific channels so you can confidently scale what works.
Birmingham’s vibrant food and drink scene is highly social-media-visible. Our Birmingham hospitality social media service builds Instagram and Meta campaigns that showcase your venue’s atmosphere, food, and experience — using geo-targeted audience campaigns that reach Birmingham diners and event bookers actively looking for their next great experience.