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Home/Industries/Hospitality & Hotels
● Hospitality & Hotels — Industry 06 / 20

More direct bookings.
Less OTA dependency.

Performance marketing for hotels, restaurants, bars, and hospitality venues across the UK. We drive direct bookings that keep commission in your pocket and data in your CRM.

220%Direct booking increase
42%Avg. OTA commission saving
£8.20Avg. cost per direct booking
60+Hospitality clients
01Why it’s different

What makes Hospitality & Hotels marketing different.

01

OTA commission drain

Booking.com and Expedia take 15–25% commission on every booking they generate. Building direct booking channels through smart SEO and paid search is the most impactful investment a hotel can make.

02

Seasonal demand management

Hospitality demand is intensely seasonal. Your marketing budget needs to flex — investing heavily ahead of peak periods and maintaining visibility during shoulder seasons.

03

Last-minute vs advance booking segments

Different guests book differently. Business travellers book last minute. Leisure guests plan weeks ahead. Your campaigns need to capture both audiences with appropriate lead times and offers.

04

Review and reputation management

TripAdvisor and Google reviews directly influence booking decisions. A reputation management strategy is as important as the advertising itself.

02What we run

The services that move Hospitality & Hotels businesses.

We don’t apply a generic playbook. Every channel we recommend is chosen specifically because it works for Hospitality & Hotels businesses.

Google Ads Google Ads Hotel and experience search campaigns that capture high-intent travellers and divert direct bookings away from OTAs at a fraction of the commission cost.SEO Agency SEO Agency Destination content, local guides, and technical SEO that builds organic visibility for your hotel or venue — traffic that costs nothing per click.Paid Social Paid Social Meta and Instagram campaigns that build awareness and aspiration for your property — then retarget visitors who browsed but didn’t book.Local SEO Local SEO Google Business Profile optimisation, local citations, and review management to ensure you’re the most visible option when guests search in your area.
03Founder track record
+35%
Website bookings · SEO + PPC, in-house
Before founding Synap Growth, Abdul led SEO and paid search in-house for Staycae, DAMAC Group’s holiday-home brand in Dubai, lifting website bookings 35% and revenue 25%.
Abdul Wahab · Founder, Synap Growth · result from a previous in-house role
See Abdul’s track record →
FAQs

Hospitality & Hotels marketing questions.

Yes — this is one of the most common goals for our hospitality clients. We build Google Ads and SEO strategies specifically designed to capture demand that would otherwise be fulfilled by OTAs.

We integrate with most major hotel PMS and booking engine platforms including Mews, Cloudbeds, SiteMinder, and direct booking engines to track revenue attribution accurately.

We build rolling 12-month media plans that flex budget based on your booking windows and seasonal demand patterns — investing heavily 8–12 weeks before your peak periods.

Yes — we manage restaurant and F&B marketing as a separate practice within hospitality. Different audiences, different booking journeys, different platforms.

A focused direct booking strategy for a well-located independent hotel typically delivers a 40–80% increase in direct bookings within 6 months, with full payback on the investment within 3–4 months.

Related industries
Food & RestaurantsTravel & TourismReal Estate
Ready to grow?

Let’s talk about your Hospitality & Hotels marketing.

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☎Call us+44 7988 595170 ✉Emailhello@synapgrowth.agency 📍How we workRemote team, UK-wide
Where we work

Digital marketing across
London, Manchester & Birmingham.

One senior team, local market knowledge. We run SEO, paid media and web design for ambitious businesses in the UK’s three biggest commercial markets.

London

The UK’s most competitive market. We help London brands win on SEO, paid media, and web design — accountably.

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Manchester

Northern UK’s fastest-growing digital economy. Data-driven campaigns for Manchester businesses in every sector.

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Birmingham

The UK’s second city, with first-mover advantage still on offer. Full-service digital marketing for the West Midlands.

Explore Birmingham services
See all services

Hospitality Digital Marketing London

London’s hospitality sector — hotels, restaurants, bars, private members clubs, and event venues — operates in one of the world’s most competitive visitor economy markets. Direct bookings are the holy grail: converting guests through your own digital channels rather than paying 15–25% commission to OTAs. Synap Growth builds hospitality digital marketing programmes that drive direct booking revenue and reduce OTA dependency.

Hotel & Hospitality PPC London

Google Hotel Ads, Search campaigns, and Display retargeting are the primary paid channels for London hospitality direct booking growth. Our London hospitality PPC team manages Google Hotel Ads to compete on the metasearch results page, runs branded Search campaigns, and retargets website visitors who viewed rooms but didn’t complete a booking — typically recovering 15–25% of otherwise lost revenue.

Hotel & Restaurant SEO London

Organic search for London hotels and restaurants targets both location-intent searches (“hotel near Tower Bridge”) and need-state searches (“best rooftop restaurants London”). Our London hospitality SEO service builds authoritative content that ranks for both — generating organic direct booking traffic that doesn’t carry OTA commission costs.

Hospitality Social Media London

Visual hospitality content performs exceptionally on Instagram and TikTok, and paid distribution multiplies its reach. Our London hospitality social media team builds visually compelling Meta and Instagram campaigns that reach London’s hospitality-active audiences — from dining-out enthusiasts to corporate entertainment decision-makers.

Local SEO for London Hospitality

Local search visibility is critical for London restaurants and bars competing for “near me” and neighbourhood-specific queries. Our London hospitality local SEO service optimises Google Business Profiles, manages review strategy across Google, TripAdvisor, and OpenTable, and builds map pack visibility that captures high-intent diners.

Hospitality Marketing Manchester

Manchester’s hospitality scene is thriving — from the restaurant-dense Northern Quarter and Spinningfields to the growing hotel market serving both leisure and corporate visitors. Direct booking programmes are becoming essential as OTA costs eat into margins. Synap Growth builds direct booking growth programmes for Manchester hotels, restaurants, and venues.

Hotel & Restaurant PPC Manchester

Our Manchester hospitality PPC service runs Google Hotel Ads and Search campaigns for hotels and restaurants across Greater Manchester. Manchester hospitality CPCs are significantly lower than London equivalents, and the opportunity to generate profitable direct bookings at a fraction of OTA commission is strong for well-positioned properties.

Restaurant & Hotel Local SEO Manchester

Manchester diners and hotel guests use Google Maps and local search constantly. Our Manchester hospitality local SEO service builds Google Business Profile authority, manages review velocity and sentiment, and creates area-specific pages that rank for high-converting local hospitality searches across Greater Manchester.

Hospitality Marketing Birmingham

Birmingham’s hospitality sector is growing rapidly, driven by the city’s expanding visitor economy and a food and drink scene that has attracted national attention. Hotels and restaurants in Birmingham increasingly need sophisticated digital marketing to compete with national chains and to build direct booking relationships that reduce OTA dependence.

Hospitality Performance Marketing Birmingham

Our Birmingham hospitality marketing team builds paid search, social media, and local SEO programmes for hotels, restaurants, and event venues across the West Midlands. Every campaign is built around direct booking conversion — with tracking that attributes revenue to specific channels so you can confidently scale what works.

Social Media for Birmingham Hospitality

Birmingham’s vibrant food and drink scene is highly social-media-visible. Our Birmingham hospitality social media service builds Instagram and Meta campaigns that showcase your venue’s atmosphere, food, and experience — using geo-targeted audience campaigns that reach Birmingham diners and event bookers actively looking for their next great experience.