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Paid Social — Service 04 / 06

Social ads that actually convert.

Meta, TikTok, LinkedIn, Instagram — we build paid social campaigns engineered for conversions, not reach. Creative-first strategy backed by hard data.

60%
Avg. CPA reduction
5.1x
Avg. ROAS on Meta
£3M+
Social spend managed
120+
Active social accounts
The Synap approach

Paid social built for performance, not vanity metrics.

The brands winning on social in 2025 are the ones treating it like a direct-response channel. That means ruthless creative testing, audience segmentation that goes beyond demographics, and bidding strategies that optimise for real business outcomes. We’ve spent millions across Meta, TikTok, and LinkedIn — and we know exactly what it takes to make social ads profitable.

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Certified Google Partner
Verified ads expertise
£10M+ ad spend managed
Proven at scale across UK markets
98% client retention
Results that earn loyalty
No lock-in contracts
We earn your business every month
What’s included

Everything you need.
Nothing you don’t.

No generalists, no account managers who relay messages. You get specialists who live inside your campaigns and own your numbers.

01

Meta (Facebook & Instagram)

Advantage+ campaigns, catalogue ads, and full-funnel Meta strategies that scale profitably for B2C brands.

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02

TikTok Ads

The fastest-growing platform for under-35 audiences. We create native-feeling content that stops the scroll and drives action.

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03

LinkedIn Ads

The only platform to target by job title, company size and seniority. Essential for B2B — but expensive if not managed precisely.

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04

Creative production

We brief, direct, and can produce video and static creative. In paid social, creative is the targeting — the right creative finds the right audience.

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05

Audience strategy

Lookalikes, retargeting, customer lists, interest and behavioural targeting — we layer audiences to find pockets of profitable scale.

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06

Full-funnel campaigns

Top-of-funnel awareness, mid-funnel nurture, bottom-of-funnel conversion — campaigns built for the whole journey, not just the last click.

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Our credentials

Certified by the platforms we master.

Meta Blueprint Certified
Meta Media Buying Pro
Google Partner
LinkedIn Marketing Labs
LinkedIn Mktg Strategy
TikTok Ads Certified
Semrush Agency Partner
HubSpot Certified
Proven results

Work that speaks for itself.

Real clients. Real numbers. We don’t publish case studies unless the results are worth talking about.

FAQs

Frequently asked questions.

No sales spin. If we’re not the right fit for your budget or goals, we’ll tell you that too.

Ask us anything
It depends on your audience and product. Meta works for most B2C businesses. LinkedIn is essential for B2B. TikTok is excellent if your audience skews under 35. We’ll recommend the right mix.
We write all ad copy and can produce static visuals. For video, we brief and direct production (client provides footage) or manage production partners.
Meta and Instagram: minimum £1,500/month. LinkedIn: minimum £2,000/month (CPCs are higher). TikTok: minimum £1,000/month.
Primary metrics depend on your goal: ROAS for e-commerce, CPL for lead gen, CPA for direct sales. We track through to actual revenue, not just platform-reported conversions.
Meta campaigns can show results within days. LinkedIn typically takes 2–4 weeks to exit the learning phase. We recommend a 60-day runway before judging performance.
Social media advertising

A social marketing agency
for every platform.

Facebook Advertising Management
Our Facebook advertising management service covers everything from campaign build and audience segmentation to creative testing and daily bid optimisation. Whether you call it a Facebook’s ad, Meta ad, or social media advertising — our social marketing agency team — including facebooks ad specialists — manages it with the same rigour we apply to every channel. Social media and advertising done right means every pound is accountable.
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LinkedIn Ads Management & LinkedIn Advertising
LinkedIn advertising management is a specialism, not an afterthought. Our LinkedIn ads management team targets by job title, seniority, company size, and industry — reaching the decision-makers your competitors can’t. Social networking and advertising on LinkedIn requires precision bidding and compelling B2B creative. We deliver both, making social network advertising work at every stage of the funnel.
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Social Media Strategy & Social Media Plan
Great social media advertising starts with a great social media strategy. We build a social media plan that covers channel mix, audience architecture, content cadence, and creative direction — before a single pound is spent. Our social marketing services connect media social marketing with your wider business objectives, ensuring social media and ads drive real commercial outcomes, not just engagement.
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Snapchat, Pinterest & Twitter Advertising
Beyond Meta and LinkedIn, we manage social network ads across the full spectrum. As Snapchat for advertisers specialists, we run story and collection ads for younger audiences. We help brands advertise on Pinterest and manage ads on Pinterest for product discovery and ecommerce. Our Twitter advertising service reaches professional and interest-based audiences. Social media social media marketing — every platform, one team.
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Social Media Ads & Social Network Advertising
Social media ads are the fastest way to reach a targeted audience at scale. As a social marketing agency specialising in social media and advertising, we manage advertisement of social media budgets from £1,000 to £250,000 per month. Social media and ads managed by our team are tied to business outcomes — not likes, shares, or reach. Social marketing and social media working together.
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Social Marketing Services & Media Social Marketing
Our social marketing services span strategy, creative, management, and reporting across every major platform. As a full-service media social marketing agency, we connect social marketing social media activity to your Google Ads, SEO, and email channels — sharing audience data and creative learnings across the entire digital marketing mix. Social media social media marketing, done end-to-end.
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Ready to grow?

Let’s talk about what paid social can do for your business. No pitch deck — just an honest conversation about what’s possible.

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