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Social Media Advertising Agency in Manchester, London and Birmingham

Meta, TikTok, LinkedIn, Instagram — we build paid social campaigns engineered for conversions, not reach. Creative-first strategy backed by hard data.

60%
Avg. CPA reduction
5.1x
Avg. ROAS on Meta
£50M+
Social spend managed
120+
Active social accounts
The Synap approach

Paid social built for performance, not vanity metrics.

The brands winning on social in 2026 are the ones treating it like a direct-response channel. That means ruthless creative testing, audience segmentation that goes beyond demographics, and bidding strategies that optimise for real business outcomes. We’ve spent millions across Meta, TikTok, and LinkedIn — and we know exactly what it takes to make social ads profitable.

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Certified Google Partner
Verified ads expertise
£100M+ ad spend managed
Proven at scale across UK markets
98% client retention
Results that earn loyalty
No lock-in contracts
We earn your business every month
Our Impact

Scrolling stops. Thumbs pause.
Cards get added.

That's the chain reaction we engineer inside Meta, TikTok, and LinkedIn ads. We handle creative testing, audience layering, and daily bid discipline. You handle the sales notifications.

01

Meta (Facebook & Instagram)

Advantage+ campaigns, catalogue ads, and full-funnel Meta strategies that scale profitably for B2C brands.

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02

TikTok Ads

The fastest-growing platform for under-35 audiences. We create native-feeling content that stops the scroll and drives action.

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03

LinkedIn Ads

The only platform to target by job title, company size and seniority. Essential for B2B — but expensive if not managed precisely.

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04

Creative production

We brief, direct, and can produce video and static creative. In paid social, creative is the targeting — the right creative finds the right audience.

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05

Audience strategy

Lookalikes, retargeting, customer lists, interest and behavioural targeting — we layer audiences to find pockets of profitable scale.

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06

Full-funnel campaigns

Top-of-funnel awareness, mid-funnel nurture, bottom-of-funnel conversion — campaigns built for the whole journey, not just the last click.

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Our credentials

Certified by the platforms we master.

Meta Blueprint Certified
Meta Media Buying Pro
Google Partner
LinkedIn Marketing Labs
LinkedIn Mktg Strategy
TikTok Ads Certified
Semrush Agency Partner
HubSpot Certified
Proven results

Work that speaks for itself.

Real clients. Real numbers. We don’t publish case studies unless the results are worth talking about.

FAQs

Frequently asked questions.

No sales spin. If we’re not the right fit for your budget or goals, we’ll tell you that too.

Ask us anything
It depends on your audience and product. Meta works for most B2C businesses. LinkedIn is essential for B2B. TikTok is excellent if your audience skews under 35. We’ll recommend the right mix.
We write all ad copy and can produce static visuals. For video, we brief and direct production (client provides footage) or manage production partners.
Meta and Instagram: minimum £1,500/month. LinkedIn: minimum £2,000/month (CPCs are higher). TikTok: minimum £1,000/month.
Primary metrics depend on your goal: ROAS for e-commerce, CPL for lead gen, CPA for direct sales. We track through to actual revenue, not just platform-reported conversions.
Meta campaigns can show results within days. LinkedIn typically takes 2–4 weeks to exit the learning phase. We recommend a 60-day runway before judging performance.

Ready to grow?

Let’s talk about what paid social can do for your business. No pitch deck — just an honest conversation about what’s possible.

Book a free strategy call