Harrison & Co. were running Google Shopping and Meta ads in-house with a 1.8x ROAS — barely breaking even. Their product feed was poorly structured, creative was recycled monthly, and they had no systematic testing framework. Revenue had plateaued for three consecutive quarters.
We rebuilt their Google Shopping campaigns from scratch — restructuring the product feed, implementing custom labels for margin tiers, and separating brand from non-brand traffic. On Meta, we introduced a structured creative testing matrix running 15–20 ad variants simultaneously. Advantage+ Shopping Campaigns replaced their manual campaign structure within 60 days.
“We went from a 1.8x ROAS to a consistent 5.2x within three months. Synap restructured our Google Shopping campaigns and overhauled our Meta creative strategy — the compound effect was extraordinary.”
— James Harrison, Founder, Harrison & Co.Let’s talk about what’s possible for your business.
Book a free strategy callLondon
The UK’s most competitive market. We help London brands win on SEO, paid media, and web design — accountably.
Manchester
Northern UK’s fastest-growing digital economy. Data-driven campaigns for Manchester businesses in every sector.
Birmingham
The UK’s second city, with first-mover advantage still on offer. Full-service digital marketing for the West Midlands.
The Harrison & Co case study demonstrates how a London professional services business can build a digital acquisition channel that delivers high-quality B2B client enquiries without reliance on referral networks alone. Professional services marketing requires a trust-led approach — building credibility through thought leadership, case studies, and sector-specific content — combined with precise paid targeting that reaches decision-makers at the right moment in their buying journey.
Organic search for professional services firms in London builds a consistent pipeline of inbound enquiries from decision-makers who have already evaluated your expertise through your content before making contact. Our London professional services SEO service builds sector-specific content authority, technical SEO foundations, and the local visibility that positions your firm as the organic search choice for your target client audience.
LinkedIn is the primary channel for reaching professional services buyers in London. Our London B2B LinkedIn service builds thought leadership campaigns, sponsored content, and lead generation programmes that reach decision-makers at target client businesses — building brand awareness and generating qualified inbound enquiries from companies that fit your ideal client profile.
A professional services firm’s website is its most important business development asset. Our London professional services website design creates credibility-first sites that demonstrate expertise through case studies, service depth pages, and team profiles — converting high-intent visitors from both organic and paid channels into qualified discovery meeting requests.
The B2B professional services digital marketing approach demonstrated in the Harrison & Co case study translates directly to professional services firms in Manchester and Birmingham. Both cities have significant professional services communities, and the firms that invest in digital authority early are building client acquisition advantages that compound over time.
Our Manchester B2B digital marketing service builds LinkedIn, Google Ads, and SEO programmes for professional services firms across the North West. Manchester’s strong commercial sector creates consistent demand for specialist professional services — and digital marketing that reaches the right decision-makers at the right moment is the most efficient way to build new client pipeline.
Birmingham professional services firms serving the West Midlands business community benefit from our Birmingham B2B marketing service. We build the digital presence — authoritative website, strong LinkedIn profile, targeted paid campaigns — that generates qualified inbound enquiries from Birmingham businesses looking for the services you offer.
If your professional services firm is growing beyond referral capacity and needs a digital marketing programme that generates consistent, high-quality inbound enquiries, Synap Growth builds exactly this type of programme for professional services businesses across the UK.
Contact us for a free digital marketing audit of your professional services firm. We’ll assess your current digital presence, LinkedIn performance, SEO position, and website conversion — and provide a strategic roadmap for building an inbound pipeline that supplements your referral network. Book your audit.