Saffron Kitchen Group paid Deliveroo nearly £8,000 per month in commissions. Their Google Business Profiles were incomplete and direct ordering accounted for less than 15% of total orders.
We optimised all six GBP listings, launched a local SEO campaign targeting cuisine and neighbourhood searches, used Google Ads for high-intent "near me" searches, and built a customer loyalty email campaign.
“Synap built our direct ordering SEO and Google Ads strategy — within four months, direct orders had quadrupled.”
— Ahmad Hassan, Operations Director, Saffron Kitchen GroupLet’s talk about what’s possible for your business.
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The UK’s most competitive market. We help London brands win on SEO, paid media, and web design — accountably.
Manchester
Northern UK’s fastest-growing digital economy. Data-driven campaigns for Manchester businesses in every sector.
Birmingham
The UK’s second city, with first-mover advantage still on offer. Full-service digital marketing for the West Midlands.
The Saffron Kitchen case study demonstrates how a London restaurant can build a direct booking channel that reduces dependency on delivery platforms and reservation apps that take significant commission. Restaurant digital marketing in London requires local search dominance, compelling food-first social content, and a direct online booking experience that converts the customers that aggregator platforms currently own.
London restaurant diners search locally in the moment of decision. Our London restaurant local SEO service builds Google Business Profile authority with consistent visual content, manages the review strategy across Google and TripAdvisor, and creates cuisine and neighbourhood-specific pages that rank for the searches Londoners make when choosing where to eat tonight.
Instagram and TikTok are the primary discovery channels for London’s food-enthusiast audience. Our restaurant social media team creates food photography, behind-the-scenes content, chef profiles, and dining experience videos that showcase your restaurant’s personality — then distributes them through paid campaigns targeting London’s dining-out audience in the specific geography your restaurant serves.
Saffron Kitchen is one of a number of London food and restaurant clients whose digital programmes we manage. Our restaurant marketing service covers local SEO, paid social, PPC, and website conversion optimisation — building the direct booking relationships that reduce your reliance on delivery platforms and reservation apps that take a cut of every transaction.
The local SEO and social media approach that drove direct bookings for Saffron Kitchen in London works equally well for restaurants in Manchester and Birmingham. Both cities have vibrant dining scenes and digitally active food enthusiast audiences — and independent restaurants that build strong digital presences are consistently growing their direct reservation share at the expense of OTA and aggregator platforms.
Manchester’s food scene is world-class, and Manchester diners are digitally active. Our Manchester restaurant marketing service builds the local SEO presence and paid social campaigns that drive direct bookings for independent restaurants across the city — from the Northern Quarter and Ancoats to Spinningfields and beyond.
Birmingham’s renowned food scene — from the Balti Triangle to its Michelin-starred restaurants — deserves digital marketing that matches its quality. Our Birmingham restaurant marketing service builds direct booking channels for Birmingham restaurants that want to grow their revenue without growing their commission bills.
If your restaurant is too reliant on delivery platforms or OTA reservation systems and you want to build a direct customer relationship through digital marketing, Synap Growth can help. Our restaurant marketing team understands the food sector and builds programmes around direct booking conversion.
Contact our team for a free restaurant digital marketing audit. We’ll review your Google Business Profile, local search visibility, social media presence, and website booking experience — and provide a clear plan for increasing direct bookings and reducing platform commission spend. Get your free audit.