Clarke Legal Group were spending £8,000/month on Google Ads with a cost per qualified enquiry of £120. Their account had broad match keywords without negative lists, generic ad copy, and all traffic sent to the homepage. LinkedIn had never been tested for their commercial law practice.
We restructured their Google Ads account entirely — tight keyword themes, 400+ negative keywords added in week one, and practice-area-specific landing pages. For commercial law, we launched LinkedIn Sponsored Content targeting finance directors and general counsel at mid-market UK businesses.
“Our Google Ads account was burning budget on irrelevant terms. Synap restructured everything in week one and our cost per qualified enquiry dropped by 60% within 30 days.”
— Sarah Clarke, Managing Partner, Clarke Legal GroupLet’s talk about what’s possible for your business.
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The Clarke Legal Group case study demonstrates what compliant, well-structured PPC can deliver for a growing law firm in a competitive London market. Legal paid search requires SRA-compliant ad copy, precision targeting by practice area, and dedicated landing pages that convert expensive clicks into qualified consultations. Our London legal PPC programme builds exactly this infrastructure.
London solicitors competing in paid search for personal injury, conveyancing, or employment law terms face CPCs that can exceed £30 per click. Making these campaigns profitable requires strict quality score management, negative keyword discipline, and landing pages purpose-built for each practice area. Our legal PPC service builds the campaign infrastructure that converts high-cost clicks into matter instructions at an acceptable cost per acquisition.
Sustainable growth for London law firms requires building an organic pipeline alongside paid search. Our London legal SEO service develops practice area content authority, local SEO for borough-level searches, and the technical foundation that delivers a steady flow of organic enquiries — reducing cost per acquisition over time as organic share increases.
The Clarke Legal case study is one of a number of law firm digital marketing programmes we’ve developed for London solicitors across multiple practice areas. If you’re a London law firm looking for specialist legal marketing expertise — with demonstrable results and full regulatory compliance — we’d welcome a conversation about what’s achievable for your practice.
The same PPC and SEO approach that delivered results for Clarke Legal Group in London translates directly to Manchester and Birmingham law firms — with the additional advantage of lower CPCs and less organic competition than the London market. Our legal marketing team delivers SRA-compliant campaigns for solicitors across all three cities.
Manchester law firms competing for personal injury, conveyancing, family law, and employment clients through paid search benefit from our Manchester legal PPC service. Lower CPCs than London combined with the same conversion-focused campaign structure means Manchester solicitors typically achieve better cost per instruction through paid search than their London counterparts.
Birmingham law firms have a significant paid search opportunity in a market where legal CPCs are low relative to the lifetime value of a new client instruction. Our Birmingham legal PPC service builds the same compliant, high-converting campaign architecture that delivered results for Clarke Legal Group — scaled appropriately for the West Midlands legal market.
The Clarke Legal Group case study represents one area of our broader legal sector expertise. If you’d like to understand how a similar approach could work for your law firm — in London, Manchester, Birmingham, or elsewhere in the UK — we offer a free digital marketing audit that identifies your specific growth opportunities across paid search, local SEO, and content marketing.
Our case study library covers digital marketing results across multiple sectors — legal, healthcare, aesthetics, hospitality, recruitment, and more. Each case study documents the specific challenge, our strategic approach, and the measurable outcomes delivered — giving you an evidence-based view of what our work actually achieves for clients.
Speak with our legal digital marketing team about your firm’s specific growth objectives. We’ll audit your current digital presence, identify the highest-value opportunities, and outline a programme that generates qualified matter enquiries at a cost per instruction your firm can justify. Book your free audit here.