TechPath Academy relied almost entirely on paid acquisition. Organic search drove less than 8% of enrolments. Their website had thin course pages, no blog, poor technical SEO, and zero backlinks from relevant industry sources.
We conducted a full technical SEO audit fixing 340 crawl errors, implemented course schema markup, improved PageSpeed from 34 to 91, and built a content strategy around career-outcome searches. A digital PR campaign secured 14 links from tech education publications.
“We had brilliant courses but no real marketing strategy. Synap built our acquisition engine from scratch and we hit our annual enrolment target in five months.”
— Emma Walsh, Head of Growth, TechPath AcademyLet’s talk about what’s possible for your business.
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