Staycae Hotels generated 80% of bookings through Booking.com and Expedia — paying 22% commission. Direct booking infrastructure existed but received almost no traffic.
We restructured Google Ads to use Google Hotels, targeting branded and competitor searches to divert OTA-bound traffic. Meta was used for aspirational awareness campaigns retargeting website visitors with a direct booking discount.
“We were almost entirely OTA-dependent when we came to Synap. Within six months, direct bookings had tripled.”
— Priya Nair, Revenue Director, Staycae HotelsLet’s talk about what’s possible for your business.
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