Patel Fitness Group operated three gyms and were entirely dependent on January surge. Their Meta ads used stock imagery, generic messaging, and broad UK-wide targeting — driving leads at £85 per member acquisition. TikTok had never been explored.
We developed motivationally-segmented creative — separating weight loss, strength, and community audiences with tailored hooks. UGC-style content replaced stock imagery. TikTok was introduced with native-format content targeting 18–35s within a 10-mile radius.
“Synap built a unified digital marketing strategy and our combined membership base grew 40% within six months.”
— Raj Patel, Director, Patel Fitness GroupLet’s talk about what’s possible for your business.
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