Operaflow had strong product-market fit but struggled with acquisition. Their Google Ads targeted generic keywords too broad to convert, LinkedIn generated poor-quality leads, and monthly MQLs had plateaued at 22.
We restructured Google Ads around pain-point and competitor keywords, rebuilt LinkedIn with company-size and job-function targeting for Operations Directors and CTOs at 50–500 person SaaS companies. Content-led Thought Leader ads replaced direct response creative.
“Synap understood our product-led growth motion from day one. They built acquisition campaigns that drove high-quality trial signups.”
— Tom Ashworth, Head of Growth, OperaflowLet’s talk about what’s possible for your business.
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