Meridian Mortgage Group generated mortgage leads at £95 per qualified enquiry. Their Google Ads account mixed regulated and unregulated keywords without proper segmentation, conversion tracking was duplicating leads, and landing pages lacked FCA-compliant risk warnings.
We rebuilt the account with FCA-compliant ad copy, fixed duplicate conversion tracking via server-side GTM tagging, segmented campaigns by mortgage type, and launched an SEO content strategy targeting mortgage research queries.
“Synap understood the FCA compliance requirements without us having to explain them. Every ad, every landing page, every claim was compliant from day one.”
— Michael Torres, Director, Meridian Mortgage GroupLet’s talk about what’s possible for your business.
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