Harland Industrial Systems had no digital presence. All sales came from trade shows. The website was 8 years old with no SEO. Sales spent 70% of their time on cold outreach.
A new conversion-focused website was built with technical SEO. LinkedIn advertising targeted maintenance engineers and procurement managers at automotive and aerospace manufacturers. A technical content strategy built authority over 12 months.
“We had no digital presence to speak of. Synap built our LinkedIn programme, rewrote our website, and implemented technical SEO. Our pipeline is now primarily inbound.”
— Graham Harland, CEO, Harland Industrial SystemsLet’s talk about what’s possible for your business.
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