Clarke Legal Group were spending £8,000/month on Google Ads with a cost per qualified enquiry of £120. Their account had broad match keywords without negative lists, generic ad copy, and all traffic sent to the homepage. LinkedIn had never been tested for their commercial law practice.
We restructured their Google Ads account entirely — tight keyword themes, 400+ negative keywords added in week one, and practice-area-specific landing pages. For commercial law, we launched LinkedIn Sponsored Content targeting finance directors and general counsel at mid-market UK businesses.
“Our Google Ads account was burning budget on irrelevant terms. Synap restructured everything in week one and our cost per qualified enquiry dropped by 60% within 30 days.”
— Sarah Clarke, Managing Partner, Clarke Legal GroupLet’s talk about what’s possible for your business.
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