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Home / Industries / Retail & Fashion
Retail & Fashion — Industry 08 / 20

Performance marketing for UK retail and fashion brands — from high street to luxury. We combine brand-building creative with conversion-focused performance campaigns to grow both revenue and brand equity.

4.8x
Avg. ROAS on fashion PPC
280%
Avg. online revenue growth
55%
Avg. CPA reduction
40+
Fashion brands scaled
The real challenges

What makes Retail & Fashion marketing different.

98%
Client retention
£10M+
Ad spend managed
200+
Brands scaled
340%
Avg. revenue uplift
01

Seasonality and trend cycles

Fashion moves fast. Your campaigns need to launch new collections quickly, respond to trend moments, and manage inventory-driven ad spend in real time.

02

Visual creative at scale

Fashion is a visual category. Winning on Meta and Instagram requires a constant pipeline of high-quality creative assets — and most brands don’t produce enough to keep the algorithm fed.

03

Brand vs performance tension

Fast growth brands often sacrifice brand-building for performance metrics. The brands that sustain growth invest in both — and know how to measure the interaction between them.

04

Returns and ROAS calculation

Fashion has high return rates that erode ROAS. Campaigns need to be optimised for net revenue after returns, not gross transaction value.

How we help

The services that move
Retail & Fashion businesses.

We don’t apply a generic playbook. Every channel we recommend is chosen specifically because it works for Retail & Fashion businesses.

Proven in your sector

Results from the Retail & Fashion sector.

280%
Online revenue growth
Meta + Google Shopping
Carat Craft
Fashion Jewellery — Birmingham
“Our ROAS before Synap was 1.9x. They overhauled our Meta creative strategy, rebuilt our Shopping campaigns from scratch, and within four months we were running at a consistent 5.2x on Meta alone.”
Read full case study
FAQs

FAQs: Retail & Fashion marketing.

No sales spin. If we’re not the right fit for your budget or goals, we’ll tell you that too.

Ask us anything
We use dynamic product feed management to ensure your Shopping campaigns and Meta catalogue ads always reflect your current stock, pricing, and promotions in real time.
We brief, source, and manage UGC creator content to feed the Meta algorithm with native-feeling creative that performs better than polished studio content in most fashion categories.
We build return-adjusted ROAS reporting that pulls actual net revenue data from your platform and recalculates campaign performance on a rolling 30-day return window.
Yes — luxury requires a different strategy from mass market. Brand-building investment, editorial-quality creative, and very careful audience targeting to protect brand equity while still driving measurable results.
Yes — collection launch campaigns are a specialism. We build pre-launch teaser sequences, launch-day push campaigns, and post-launch retargeting flows to maximise the revenue window of each new drop.
Organic visibility82%
Lead quality67%
Conversion rate91%
Brand authority54%
ROI improvement78%
Avg. client improvement across key metrics

Ready to grow?

Let’s talk about your Retail & Fashion marketing. No pitch deck — just an honest conversation about what’s possible.

Book a free strategy call