Performance marketing for solicitors, barristers and legal services businesses across the UK. We know the compliance requirements, we understand the buying journey, and we deliver qualified enquiries that convert.
Legal advertising is heavily regulated. Solicitors cannot make certain claims, must include regulatory information, and must avoid misleading copy. We know the rules and build compliant campaigns from the ground up.
Personal injury, medical negligence, and conveyancing keywords are among the most expensive in Google Ads. Efficient account structure and Quality Score optimisation are essential to make the economics work.
Legal clients are making high-stakes decisions. Your marketing needs to communicate expertise, experience, and trustworthiness — not just availability and price.
A firm offering conveyancing, family law, and commercial services needs completely different messaging and targeting for each practice area. One-size-fits-all campaigns waste budget.
We don’t apply a generic playbook. Every channel we recommend is chosen specifically because it works for Law Firms businesses.
High-intent legal search campaigns with practice-area-specific ad groups, quality score optimisation, and purpose-built landing pages for each service.
Authoritative legal content that ranks for the queries your ideal clients ask — and builds the trust signals that convert research into enquiries.
For firms with physical offices, dominating local search is essential. GBP optimisation and local content for every area you serve.
For commercial law practices, LinkedIn is the only channel to target by company size, sector, and seniority. Essential for B2B legal marketing.
“Our Google Ads account was burning budget on irrelevant terms. Synap restructured everything in week one and our cost per qualified enquiry dropped by 60% within 30 days.”Read full case study
No sales spin. If we’re not the right fit for your budget or goals, we’ll tell you that too.
Ask us anythingLet’s talk about your Law Firms marketing. No pitch deck — just an honest conversation about what’s possible.
Book a free strategy call