Services
Performance Marketing Google Ads & PPC SEO & Content Paid Social Web Design & Dev GEO Local SEO UK
Company
Case Studies About Us Blog
Book a free strategy call
Home / Industries / Finance & Fintech
Finance & Fintech — Industry 05 / 20

FCA-compliant performance marketing for IFAs, mortgage brokers, lenders, fintech startups, and insurance businesses. We understand financial services regulation and we deliver qualified leads that convert.

72%
Avg. CPL reduction
4.5x
Avg. ROAS on finance PPC
£12
Avg. cost per financial lead
80+
Finance clients across UK
The real challenges

What makes Finance & Fintech marketing different.

98%
Client retention
£10M+
Ad spend managed
200+
Brands scaled
340%
Avg. revenue uplift
01

FCA and financial promotion rules

All financial promotions must be clear, fair, and not misleading. Specific approval requirements apply to regulated activities. We have extensive experience building compliant financial marketing campaigns.

02

Competitive and expensive keywords

Mortgage, insurance, and investment keywords are among the most expensive in Google Ads. Precise keyword targeting and relentless negative keyword management are essential.

03

Long consideration cycles

Financial decisions — mortgages, pensions, investments — involve weeks or months of research. Nurture strategies across multiple touchpoints are essential to capture leads at every stage.

04

Complex audience segmentation

First-time buyers vs remortgagers vs buy-to-let investors vs HNW clients all need completely different messaging and creative. Segmentation is everything in financial marketing.

How we help

The services that move
Finance & Fintech businesses.

We don’t apply a generic playbook. Every channel we recommend is chosen specifically because it works for Finance & Fintech businesses.

Proven in your sector

Results from the Finance & Fintech sector.

72%
CPL reduction
Google Ads + SEO
Meridian Mortgage Group
Financial Services — London
“Synap understood the FCA compliance requirements without us having to explain them. Every ad, every landing page, every claim was compliant from day one — and our cost per qualified lead dropped by nearly three quarters.”
Read full case study
FAQs

FAQs: Finance & Fintech marketing.

No sales spin. If we’re not the right fit for your budget or goals, we’ll tell you that too.

Ask us anything
Yes — we are experienced in FCA financial promotion requirements, including risk warnings, approval requirements for regulated activities, and the specific rules applicable to different financial products.
Yes — we work with directly-authorised firms and appointed representatives across mortgages, investments, insurance, and lending. We understand the distinction between regulated and unregulated activities.
We implement multi-stage qualification in our lead generation flows — filtering by loan amount, employment status, credit profile, and other relevant factors before a prospect is passed to your team.
Yes — fintech is a growing part of our finance practice. We work with regulated and unregulated fintech businesses on growth marketing, app acquisition campaigns, and SEO.
Yes — we have specific experience with IFA and wealth management marketing, including targeting HNW individuals and managing the compliance requirements around investment promotion.
Organic visibility82%
Lead quality67%
Conversion rate91%
Brand authority54%
ROI improvement78%
Avg. client improvement across key metrics

Ready to grow?

Let’s talk about your Finance & Fintech marketing. No pitch deck — just an honest conversation about what’s possible.

Book a free strategy call