Marketing for beauty salons, aesthetic clinics, cosmetic brands, and wellness providers. Compliant, creative, and built to keep your appointment book full with the right clients.
The ASA prohibits unrealistic before/after imagery in beauty and cosmetic advertising. Creative strategy must build desire and trust without making misleading claims about treatment outcomes.
Every beauty brand works with influencers. Standing out requires a more systematic approach — not just gifting, but a structured creator programme with clear performance metrics.
A first facial booking might cost £30 to acquire but generate £2,000+ in lifetime value across treatments. Marketing strategy needs to be built around LTV, not first-transaction ROAS.
Beauty has high appointment no-show rates that erode the value of marketing investment. Booking systems, reminder sequences, and deposit requirements need to be integrated into the acquisition funnel.
We don’t apply a generic playbook. Every channel we recommend is chosen specifically because it works for Beauty & Aesthetics businesses.
Meta and TikTok campaigns for beauty and aesthetics — creative-first, complaint-forward, and built to generate consistent appointment bookings.
Local treatment search campaigns capturing high-intent prospects searching for specific procedures in your area.
Google Business Profile optimisation and local citations to dominate local search for every treatment you offer.
Beautiful, conversion-focused websites with integrated online booking — optimised for the mobile-first journey your clients take from Instagram to booked appointment.
“We were struggling to fill our treatment books despite having a beautiful clinic and great results. Synap overhauled our Meta creative strategy, got us on TikTok, and built our local SEO presence — within three months we had a two-week waiting list.”Read full case study
No sales spin. If we’re not the right fit for your budget or goals, we’ll tell you that too.
Ask us anythingLet’s talk about your Beauty & Aesthetics marketing. No pitch deck — just an honest conversation about what’s possible.
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