Growth marketing for B2B SaaS, software platforms, and technology companies. We understand product-led and sales-led motions, and we build the acquisition engine that reduces CAC and drives MRR.
Enterprise SaaS deals can take 6–18 months from first touch to close. Your marketing needs to generate pipeline, nurture across the journey, and attribute revenue correctly across a complex multi-touch path.
Reaching VP Engineering at Series B+ SaaS companies requires LinkedIn's professional targeting — and it requires highly specific creative that speaks to their exact problems, not generic tech messaging.
PLG companies need free trial and freemium acquisition campaigns. Sales-led companies need demo request and MQL generation campaigns. The strategies differ significantly.
SaaS category keywords are brutally competitive and expensive. Smart keyword strategy, category creation content, and brand-building are often more efficient than competing head-on for generic terms.
We don’t apply a generic playbook. Every channel we recommend is chosen specifically because it works for SaaS & Tech businesses.
The only channel to target by job title, company size, and technology stack. Essential for reaching enterprise buyers and B2B decision-makers.
High-intent SaaS search campaigns capturing prospects actively evaluating solutions in your category — plus competitor and category keywords.
Category-defining content that ranks for the problems your product solves — driving organic pipeline that compounds month over month.
Full-funnel B2B growth across all channels with rigorous pipeline attribution from first click to closed-won deal.
“Synap understood our product-led growth motion from day one. They built acquisition campaigns that drove high-quality trial signups rather than just volume — and our trial-to-paid conversion stayed strong because the traffic quality was right.”Read full case study
No sales spin. If we’re not the right fit for your budget or goals, we’ll tell you that too.
Ask us anythingLet’s talk about your SaaS & Tech marketing. No pitch deck — just an honest conversation about what’s possible.
Book a free strategy call