Performance marketing for car dealerships, garages, car finance brokers, and fleet management businesses. We understand the automotive buying journey and we deliver enquiries that convert.
Buying a car involves weeks of online research across multiple touchpoints before a buyer enters a dealership. Your marketing needs to be present throughout the consideration phase, not just at purchase intent.
Automotive buyers shop across multiple dealerships and finance providers. Your marketing needs to differentiate on more than price — service, trust, and experience are the real differentiators.
Available stock changes constantly. Campaigns promoting specific vehicles need to be updated in real time as stock is sold — otherwise you drive traffic to unavailable vehicles.
Car finance advertising is regulated by the FCA. Interest rate claims, representative APR requirements, and specific finance disclosure rules must be built into all finance-related campaigns.
We don’t apply a generic playbook. Every channel we recommend is chosen specifically because it works for Automotive businesses.
Vehicle-specific and dealership search campaigns that capture buyers in the active purchase phase — with stock-aware ad management.
Full-funnel campaigns from brand awareness through to test drive booking — across Google, Meta, and YouTube.
Dealership and garage local SEO to ensure you appear in local search results and Google Maps when nearby buyers are actively looking.
Meta campaigns that reach in-market car buyers based on behavioural and life-event signals — before they start searching actively.
“The automotive market is competitive and expensive. Synap restructured our Google Ads campaigns by model and stock availability, and our cost per test drive booking dropped from £85 to £36 within two months.”Read full case study
No sales spin. If we’re not the right fit for your budget or goals, we’ll tell you that too.
Ask us anythingLet’s talk about your Automotive marketing. No pitch deck — just an honest conversation about what’s possible.
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